Attorney digital marketing motorcycle accidents now this image you're looking at here to the bottom left is within Facebook Attorney digital marketing ads and you can go to this anytime you just go to slash advertising you can set up a campaign and this is kind of.
How it starts so Attorney digital marketing obviously we're gonna stick with the same campaign of Miami and we only want to target people that live in Miami so we're gonna target the city of Miami and we want to target people that are between and up since basically anyone and up will probably.
Have potentially would have a motorcycle at that age and then the next section is and then the gender also I forgot to mention the genders is as males so we're making the assumption that women don't get an in motorcycle accidents as much as men do.
Which is probably true Attorney digital marketing and then the last which is always the most fun is the precise interests here at the bottom so we are targeting people that like motorcycles and that like certain types of motorcycles now if this was a real live campaign.
What I would do is I would do more homework and find different types of high speed types of motorcycles that get unlocks lots of accidents and we would target those precise interests as well so Kawasaki and maybe BMW types of motorcycles as well.
This by segmenting the group in Miami we find that there's people in the city of Miami that are and older who are men who like motorcycles and like very high speed types of motorcycles and then the last part is important.
Who graduated from college now as an attorney I'm sure you've run across clients that couldn't pay you and you do monthly installments and then they those months they stopped paying so it's important to we want to focus on people that have graduated college because.
The data suggests that people that graduate from college do in fact make more money so that is an assumption just because of the data that's out there so we're making an assumption on the demographics.